1 April 2018


One of those drugstore haircare brands that always seem to deliver high quality products is John Frieda, and now they’ve just launched a new range, Luxurious Volume Core Restore.

This new Luxurious Volume Core Restore range has been developed as many are concerned with hair ageing and thinning, while getting brittle at the same time. The products have a patented technology to penetrate the hair fibres and strengthen the protein chains, for a hair that is stronger from within, for maximum strength and volume.

This means that these products help bring back protein-deficient hair back into optimal health, by infusing each hair strand with the protein-strength complex, for extra volume, strength and movement. With ongoing use, these products promise to leave the hair with 2x the strength and 2x the volume, so those with fine and flat hair can get the thicker and more volumes hair too. The range consists of a shampoo, conditioner and volumizer.

The John Frieda Luxurious Volume Core Restore Protein-Infused Shampoo has added volume polymer for added volume, as it acts to create a space between the hair fibres for extra volume and strength.

The Luxurious Volume Core Restore Protein-Infused Clear Conditioner, has a clear gel formula that is free from heavy ingredients such as fatty alcohols and silicones that are known for weighing the hair down.

Finally, the John Frieda Luxurious Volume Core Restore Advanced Protein Volumizer, is a heat-activated treatment that is to be applied to wet hair. It penetrates the hair to add a temporary bond between the hairs natural protein chains to help minimise breakage and build additional strength with each use.

The products come in gorgeous bright turquoise-green bottles that help brighten up my bathroom, and they smell gorgeous without being too strong or overpowering. The shampoo gently wash my hair, and the conditioner makes helps add some much needed moisture into my hair, and make it easier to comb out afterwards. I really love that the conditioner is free from the silicones as they really don’t do my hair any favours, definitely weighing down my hair, and I think also often irritate my scalp and potentially cause small breakouts in my hairline.

The Volumizer is a type of leave-in, and while they can often make the hair feel heavy and weigh it down, that's not the case with this one.

I don’t have thin hair, though I guess you can say that it is ageing, and also a bit brittle at the ends (not least as I am over due for a good haircut!), but as my long hair is rather thick, it is also as a consequence very heavy and this very flat. But after using these products just a few times, I do feel that my hair feels somewhat less heavy. My hair in general also looks healthy and shiny, it seems stronger and the ends appear less dry.

So overall, though these products are not specifically designed for my hair, I do love the fact that the products help strengthen and restore any damaged hair. If you’ve got fine or thin hair, you’ll be sure to love these even more, so be sure to go check them out when they launch this April 2018.

John Frieda Luxurious Volume Core Restore Protein-Infused Shampoo - RRP: $17.99 / 250ml
John Frieda Luxurious Volume Core Restore Protein-Infused Clear Conditioner - RRP: $17.99 / 250ml
John Frieda Luxurious Volume Core Restore Advanced Protein Volumizer - RRP: $17.99 / 60ml

Available from Chemist Warehouse and Priceline

* Some products may have been kindly provided for editorial consideration, and have been reviewed in accordance with my Disclosure Policy, and reviews are 100% honest and based on personal opinion and experience. Note that The Beauty & Lifestyle Hunter is not a professional or expert, so please do not substitute these opinions as professional advice.

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