BOBBI BROWN COSMETICS AND KIVA EMPOWERS WOMEN WITH THE PRETTY POWERFUL CAMPAIGN AND PRETTY POWERFUL POT ROUGE

One of my favourite luxe brands is without a doubt Bobbi Brown. Not just because the products always look so incredible beautiful, and are of the best quality, but also because they are such a strong supporter of breast cancer awareness. But what you don’t know, is that Bobbi Brown is also a partner with Kiva, a global non-profit organisation that helps low income women in over 80 countries secure micro-loans and create better futures for themselves.

To help lift women and girls out of poverty in the developing countries, Bobbi Brown is matching its previous donation of $300K to Kiva to support projects that will specifically benefit women and girls around the world who want to go to school, start or grow a business, and overall, realise their potential.

To date, 782 women across 24 countries have received loans from Bobbi Brown Cosmetics to invest in their education and that of they children. Over the course of three years, as loans are repaid, recycled and re-deployed, the impact of the brands’s initial donation, will touch the lives of a projected 7,500 women and 15,000 children.

To help support these women and children, you can visit kiva.org and choose who you want to lend money to. Individual loans of $25 or more are collected until the borrower’s full loan request is ‘crowdfunded’. As the woman repays, lenders can resend that same money to another person at kiva.org, or withdraw their money and put it back in their pocket.

For every contribution an individual makes to the sponsored projects, Bobbi Brown Cosmetics will match the loan, up to a total of $300K. Since launched in 2005, Kiva has facilitated $1.1B in micro loans from 1.7 million lenders to 2.5 million borrowers across 85 countries, and with a repayment rate of 97%.

To further create awareness about this campaign, Bobbi Brown has introduced a new, limited edition Pretty Powerful shade of their iconic Pot Rouge. Pretty Powerful is a gorgeous and very flattering pink shade that can be used on both lips and cheeks for a natural flush of colour with a beautiful dewy look. Personally I prefer to use it on my cheeks, but that said, it is perfect for popping into the handbag too, as a backup lippie too. The cream rouge is easy to apply and blend and you can also easily build up the colour to be quite intense. You can of course apply it with a brush, but I actually find it much easier with my fingers. Such a gorgeous shade and product, no wonder it is so popular. So be sure to check it out, and support the amazing Kiva organisation at the same time.


Bobbi Brown Pretty Powerful Pot Rouge - RRP: $50 
Available from Bobbi Brown


* Some products may have been kindly provided for editorial consideration, and have been reviewed in accordance with my Disclosure Policy, and reviews are 100% honest and based on personal opinion and experience. Note that The Beauty & Lifestyle Hunter is not a professional or expert, so please do not substitute these opinions as professional advice. Also note, this post may contain affiliate links, which means you pay no extra, but I get a small commission fee if you click through and buy something. And if so, thank you much for your supporting the running costs of my blog. xx


Remember that in between my blog posts you can always keep up with me on Twitter, Facebook, Bloglovin or Instagram