4 February 2013

Product News: Beyoncé launches Pulse NYC

Pop diva Beyoncé launched her first perfume, Heat in 2010, and shortly after Heat Ultimate Elixir and Heat Rush were also appeared on the market. In 2011 Pulse was launched, and in 2012, Midnight Heat was introduced.

And now Beyoncé is launching the newest scent in her perfume collection; Beyoncé Pulse NYC, An Electric Meeting of Two Style Icons: Beyoncé and New York City! 


The latest fragrance in the Beyoncé Parfums collection takes inspiration in the culture capital of the world to create an olfactory expression of Beyoncé adopted city. 

The perfumer Carlos Vinals of Symrise has created Pulse NYC as a personalised showcase of Beyoncé’s New York, it is inspired by Beyoncé and the vibrant city that she has made her home.

To capture the unique spirit of both, a one-of-a-kind scent with many facets -pretty yet fierce, edgy yet sophisticated, sexy yet graceful was created.

The fragrance opens with sparkling Raspberry, rich Pomegranate, and juicy Bartlett Pear. Fruits give way to floral notes of bright Peony and exotic Jasmine Sambac. The fierce rock orchid blooms at the heart of Pulse NYC.

The orchid is Beyoncé's favourite flower and is the symbol of strength and self-confidence in all of her perfumes. The fragrance unwinds with sensuality as Patchouli, Cashmere Musk, and Red Velvet Cupcake, an accord captured in fragrance for the first time ever, seduce the senses.

The advertising campaign captures Beyoncé from a stylish vantage point in Midtown as she looks over the energetic city at dusk. Beyoncé is sexy, bold and glamorous, in a one-of-a-kind couture blue mirrored dress designed by CD Greene.
The Beyoncé Pulse NYC Collection 

Eau de Parfum 50ml $49
Eau de Parfum 100ml $69

Beyoncé Pulse NYC will be available February 2013 in select pharmacies, Target and Priceline stores nationally

The perfume sounds absolutely gorgeous – and as it has been the long-time dream of mine to visit New York, this may be the closest that I will get for a while..!

And doesn’t Beyoncé just look gorgeous as always in that mirrored dress (wish I could pull that off!!)?? 
Have you ever tried any of Beyoncé’s perfumes? What do you think about celebrity perfumes? And which perfume is your favourite?



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