25 May 2016

Product Review: Theorie Argan Oil Hair Care

I am always on the lookout for good quality products to keep my long hair healthy, so I was very excited when I was asked to trial a new brand available in Australia for the first time. Here are my thoughts on the Theorie Argan Oil Ultimate Repair Shampoo, Conditioner, Hair Mask and Repair Hair Serum;

What They Say:
Argan Oil Ultimate Repair Shampoo: "This active O2 Shampoo provides deep-down rejuvenating moisture and a healthy lustrous shine. Embodied with an exclusive blend of natural ingredients delicately restores hair by removing damaging impurities and protecting your tresses from harmful UVA/UVB rays."

Argan Oil Ultimate Repair Conditioner: "This Active O2 Conditioner provides rejuvenating moisture that instantly penetrates deep down into the hair shaft – restoring radiant shine and softness while strengthening your follicles."
Argan Oil Repair Hair Serum: "Penetrates deep into hair follicles by softening the cuticle and restoring dry, damaged hair while locking in long lasting lustre and shine. Argan Oil Repair Hair Serum strengthens and fortifies without weighing hair down and acts as a layer of protection from heat-styling and environmental stress."

Argan Oil Ultimate Repair Hair Mask: "Our most advanced deep conditioning system. Argan Ultimate Repair Hair Mask is designed to harness the true power of Argan Oil to restore smoothness and shine. By revitalizing the follicle from the inside out, this world-class hair emollient provides up to 98% less breakage; leaving your hair feeling well-nourished and vibrant."

What I Say:
Let me start out by telling you a little about Theorie… Theorie was born in America, and the products formulated France using argan oil sourced in Morocco. Argan oil is rich in nourishing omega acids and Vitamin E, and these ingredients that work to soften, fight frizz and boost shine, dramatically transforming the driest, dullest strands.

The products uses an advanced, oxygen-infused technology to push the restorative effects of argan oil even further, delivering these enriching nutrients, along with an exclusive blend of polyunsaturated fatty acids and silk proteins, deep down into the hair shaft for fortified,  healthy-looking hair that’s well-protected from damaging UV rays.
And what I really like is that the products do not contain any Sodium Lauryl Sulfate, Laureth Sulfate or Propylene Glycol, as well as it doesn’t contain any Mineral Oil, Paraffin Oil, or Petroleum Products, but rather the products contain the natural Ingredients including Grape Seed Oil, Vitamin E, Omega 6, Polyunsaturated Fatty Acids & Silk Proteins. The products are safe for all hair types, including colour and keratin treated hair. What’s not to love!!
And what I also love is Theorie’s philosophy “We dare to do what’s right, putting our clients and their needs before our profits, so everyone can have access to better hair. Fact.”

And these products really are amazing. The Theorie Ultimate Repair Shampoo gently cleanses the hair, and even though I only wash my hair every second day, just one wash is more than sufficient to make my hair feel clean. And even before I use the conditioner I can feel how moisturising the shampoo is. This is promising..

The Theorie Ultimate Repair Conditioner has a lovely consistency, and absorbs instantly into my hair, and after a few minutes it rinses out quickly and easily – and I am left with the softest hair that is easy to comb.
I add a few drops of the Theorie Repair Hair Serum while my hair is still wet, and leave it to dry naturally – and once it has, several hours later as my hair is quite long and thick, I am left with healthy looking, shiny and silky soft hair, that smells amazing too.

To tame a few flyaways and add extra moisture to my dry ends, I add another few drops of the Hair Serum, which does wonders without weighing down my hair or making it feel greasy. 
Once a week I usually give my hair an intense treatment, and the Theorie Ultimate Repair Hair Mask does my hair wonders in just 5-10 minutes.

It is thick and concentrated and only a little is needed. Thick treatments can often be difficult to rinse out and not to mention, also often weigh the hair down, but with the Theorie Repair Mask, there’s none of that. It is quick and easy to rinse out without any residue being left behind, and once my hair is day (again naturally without the aid of a hairdryer) my hair is left incredibly soft and smooth. Dry ends seems to have gotten a new lease of life. Frizz is dramatically reduced. And then there’s the shine – my hair simply looks and feels so healthy.
The Ultimate Repair Shampoo and Conditioner come in brown plastic pump bottles with a simple cream coloured label, and I really really love the inclusion of the pump which makes the products so easy to use in the shower. 
I am not a fan of those hair oils that come in bottles with screw lids, as it can be quite difficult to open and close the bottle when your hands is greasy from the oil, but thankfully the Repair Hair Serum also comes in a pump bottle which makes it easy to get just the amount of oil needed without any wastage.  But unlike the other products the serum comes in a glass bottle, that does make it look and feel more luxurious, but obviously a little extra care needs to be taken to make sure you don’t drop it on the bathroom floor.
Finally, the Repair Mask comes in a round plastic tub with a screw lid, and while it is easy to open, I do find that it is a little tricky close up again in the shower. Also I find that water often gets into the tub in the shower (OK, I probably shouldn’t but I’m guilty of leaving the water running!), so I would prefer, and find it a lot easier when hair masks come in a tube.

But overall I really like how the products are packaged, and they look great in the bathroom too! All the products have the most amazing gentle floral scent, that does linger for a while although – unfortunately it does fade a little.

What I Like: 
  • The products do not contain any chemical nasties including no Sodium Lauryl Sulfate, Laureth Sulfate or Propylene Glycol, as well as it doesn’t contain any Mineral Oil, Paraffin Oil, or Petroleum Products
  • Products contain natural ingredients including Grape Seed Oil, Vitamin E, Omega 6, Polyunsaturated Fatty Acids & Silk Proteins
  • As promised these products really do review dull and damaged hair
  • Hair instantly feels silky soft and looks healthy without being weighed down
  • Well priced for large sized quality products

What I Don’t Like:
  • The Hair Mask is a little cumbersome to use due to the plastic tub

Overall, I really enjoy using these haircare products from Theorie. Used over several weeks I feel that my hair is feeling and looking shiny and healthy, even in spite of starting to need a haircut. These products really do restore and revive dull and damaged hair. And as Theorie says “Use better products. Get better hair. That’s our Theorie” I can only highly recommend.

Ultimate Repair Shampoo: $24.95 / 400ml, $36.95 / 800ml
Ultimate Repair Conditioner: $24.95 /400ml, $36.95 / 800ml
Repair Hair Serum: $36.95 / 100ml
Ultimate Repair Hair Mask: $24.95 / 300g, $39.95 / 500g
- Available from I-Glamour and RY 

*Products were kindly provided for consideration, and have been reviewed in accordance with my Disclosure Policy.
What do you think of these new haircare products from Theorie? Keen on trying? How much money do you spend on haircare products? What’s your preferred brand of haircare?
* Some products may have been kindly provided for consideration, and have reviewed in accordance with my Disclosure Policy.

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