25 April 2014

Product Review: One Direction That Moment Eau De Parfum

Celebrity fragrances are launching faster than you can keep up, and following the incredible success of their debut fragrance, Our Moment, which launched in August 2013, and broke records to become the fastest selling fragrance of the year – no wonder the boy wonders, One Direction is now launching a new fragrance. Here are my thoughts on the *One Direction That Moment Eau De Parfum;


What They Say:
"The soft fragrance is made up of splashes of fresh fruit and seasonal flowers infused with an undertone of musk. The smell of green apple and refreshing cucumber, combined with peony and violet and a hint of cedarwood offers all the excitement of new beginnings."

RRP: $39 (30ml), $59 (50ml) and $79 (100ml) – Available from Priceline and select pharmacies

What I Say: 
I have to be completely honest and upfront and admit that I am not the biggest One Direction fan, or should I say 1D fan, as I believe they are also named. That’s not saying that I have not been bobbing away to their catchy songs, of course I have…. “You don't know, Oh, oh, You don't know you're beautiful…”

And being a huge perfume fan, I was happy when That Moment arrived at my door step – and even more so when I realised that it is a fresh fruity scent with an undertone of citrus – my favourite scent.

The actual scent is made up from:

Top notes: Green Apple, Refreshing Cucumber, Sparkling Tangerine

Middle notes: Delicate Muguet, Peony, Violet

Dry notes: Patchouli, Creamy Musk, Cedarwood

The fragrance is marketed especially to tweens and teens, and consequently both the actual scent somewhat shows this as the scent is sweeter than most. 

The scent is fresh and fruity, and again it has a citrusy undertone to it from the included tangerine notes (huge ticks from me), while the included green apple makes it so light and fuity – and somehow reminds me a little of one of my favourite scents, Delicious from DKNY. After wearing it for a while, the lovely notes of especially peony and patchouli also becomes more noticeable.

As the scent is both sweet and fruity, I do feel that it is better suited for use during spring and summer – which it also is in Europe at the time this perfume is launched, - just a shame that Australia is now heading towards winter, which I feel calls for slightly heavier scents.

The scent only lasts a few hours before it fades, and personally I feel it could be a little stronger and longer-lasting – but on the other hand, again, marketed to tweens and teens, I don’t really find it ideal to be too strong either, and then it is actually perfect as it is.


That Moment comes in a heavy pastel pink glass bottle, with a glass and ‘silver and diamond’ crown lid, which does make it look both stunning and very girly at the same time as the heavy bottle makes it feel luxurious.

What I Like: 
  • The fresh and fruity scent, with citrusy undertone
  • Gorgeous girly pink heavy glass bottle

What I Don’t Like:
  • It could be a little stronger and longer-lasting, but the light scent is perfect for its target market, the tweens and teens
  • Somehow I find it is a shame that the One Direction boys are on the front of the box – I know that 1D die-hard fans are more than likely very excited about this, I think it would have sold to a wider audience (read; older women like me too!) without this image.

 Overall this is a nice fresh, sweet floral scent – so if you are particularly enjoying sweet fragrances , then this new That Moment from One Direction will be right up your alley - and as for all the young 1D fans around the world, just like my teenage niece, they will no doubt want this fragrance regardless of the scent and if they like it – very clever marketing boys!

*Product was kindly provided for consideration, and has been reviewed in accordance with my Disclosure Policy.

Are you a One Direction fan? Will you be getting this perfume? Like celebrity perfumes?

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  1. Replies
    1. Thank you, I'll make sure to check out your blog too!

  2. Looks like a great bottle. I'm not a fan of them, but I like fresh and fruity scents.



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