Industry News: L’Oreal launches Colour Riche Le Vernis Summer Collection

As most others  I love nail polishes, and have more different colours that I can count. But still I always get excited when new colours are launched every season. And right now it is also the signal that winter is finally coming to an end – bring on spring and summer.

Anyway, L’Oreal has just announced their Colour Riche Le Vernis Summer Collection, and I thought it was too good not to share.

 

Play it loud with neon brights!

L’Oréal Paris Colour Riche Le Vernis Summer Collection offers six on-trend shades to ensure the women of Australia have the very latest in global trends and colours. In fashion and beauty, neon is this summer’s essential accessory from the catwalk to the sidewalk. Ultra concentrated neon pigments provide vibrant, intense colours with high coverage.  The Colour Riche Le Vernis Summer Collection allows every woman to mix and match her favourite Summer shades for every mood, look and occasion.

 

A truly innovative formula

The L’Oréal Paris Laboratories continue to innovate with Colour Riche Le Vernis.  This stunning nail polish collection incorporates the very latest in formula and design to offer a truly superior cosmetic offering.

The Colour Riche Le Vernis nail polish collection offers an exceptional formula rich in high-concentrate pigments and a built-in Top Coat. The Top Coat contains film-foaming polymers for shine and colour durability plus a “crystal acrylic” to ensure the purest and truest colour. The ultra-fine ingredients in the formula are combined in a liquid gel base, the Liquigel, so the polish glides on smoothly and easily during application and provides even coverage over the entire nail. The liquid gel base prevents the polish from spreading too thinly to avoid the runs drips and bubbles of classic polishes.

A patented brush designed by Jean-Louis Gueret

L’Oréal Paris Colour Riche Le Vernis comes with an innovative brush that includes three different patents in its design. Firstly, the stem was especially created to ensure the product adheres to the centre of the brush and delivers just the right dose of polish for a one-stroke application. Secondly, the internal and external capillaries of the bristles serve as reservoirs to ensure better polish applications.  And thirdly, flat and rounded, the splayed tufts make application more comfortable and control the flow of polish so that each stroke applies an even amount of product all along the nail.

A vibrant shade range to brighten up Summer

The Colour Riche Le Vernis Summer Collection consists of the following shade palette:

Acid Watermelon 827

 

Flashing Lilac 828

 

Atomic Purple 829

 

Neon Turquoise 830

 

Wasabi Hint 833

 

Banana Pop 834

L'Oréal Paris Colour Riche Le Vernis Summer Collection will be available from October 2013 to February 2014 ONLY at selected pharmacies, department and variety stores for RRP $6.95

I particularly love the Wasabi Hint and the Banana Pop - I’ve been lucky to be sent a couple of these colours to play with, including those, so stay tuned for my reviews shortly.

What do you think of these new colours? Which colours do you prefer? Will you be hitting the shops when they become available in October?