21 July 2014


As you may have seen a little while ago, I have been selected to be a part of the beautydirectory Expert Panel, which is such an honour as out of all the amazing Australian blogs, there are only a total of Australian 10 bloggers and vloggers who are a part of this Expert Panel. For those of you who don’t know, beautydirectory is an online resource for the Australian and New Zealand beauty industry, providing beauty editors, including beauty bloggers and vloggers with essential industry news and new product information. Here is my first review of the *Nivea Q10 Anti-wrinkle Day Cream SPF 30+;

What They Say:
The Nivea Q10 plus Anti-Wrinkle Day Cream SPF 30+ promises to provide the skin with defence against sun-induced premature ageing such as fine lines, wrinkles and dark spots. The included Coenzyme Q10 works supports the skin cells’ own energy source to naturally repair and renew it self.

RRP: $19.55 (50ml) – Available from supermarkets, Priceline and select pharmacies

What I Say:
I have always loved Nivea. I grew up using the thick cream in the blue metal tub, and as well as on my face and body, I also used it as an intense hair treatment, and in smaller quantities to tame my 80’ies perm. Those where the days when the choice in haircare products wasn’t as great as it is today. But anyway, I do have fond memories of Nivea offering products of such great value.

Fast forward a few decades – and I’ve now got combination skin (and would today never dream of using that thick Nivea cream in my face!) – and sadly my skin is also ageing with all that comes with it, including beginning lines and wrinkles (including a frown line between my brows that is particularly starting to bother me), and not to mention increasing pigmentation and hence more and more uneven and dull skin, I was quite excited to be trialling this cream that promises to help correct these issues, and especially seeing it comes with a purse-friendly price tag of under $20.

Having combination skin that easily breaks out, and especially if using heavy and concentrated creams and serums, – and having just been through a period where my skin has been crazy with horrible breakouts, I am always a little concerned when I trial new moisturisers and in particular anti-ageing creams.

The cream is quite thick and concentrated, so I only need to use the tiniest amount on my combination skin, and it does absorb into the skin quite quickly, leaving it feeling soft and moisturised, without leaving behind a greasy feeling. So it’s also suitable for use under foundation, which you’d on the other hand would also expect.

After just a few weeks use I noticed that my skin started feeling more moisturised. After the four weeks of using the cream, I am relieved to say that I have so far not experienced any increase in the amounts of actual breakouts that I have had, but on my chin, which is where I recently experienced the main breakouts, my skin is feeling a little greasier so I am unsure if it is due to the cream or just the current state of my skin.

As for living up to its claims, my skin is looking more plumb, and consequently fine lines and wrinkles seems to have minimised, although only marginally, but it does mean that my skin is looking healthy. As for reducing the appearance of dark spots I am not so sure, a few minor spots and pigmentation may have marginally reduced in size, but it is really difficult to tell. I am also getting paler and paler, and any pigmentation consequently also seems less noticeable, as the summer sun is a faint memory, which may also explain it. But it is also important to note that those spots have taken years to develop, so I also didn’t expect to see them gone after just 4 weeks – as with all creams, it will take a more long term approach to see any significant changes.

The cream has the typical and pleasant floral Nivea Scent, which disappears quickly once absorbed into the skin, and it comes in a small heavy glass jar, with a white lid. And while I do like jars, because you can see exactly how much you have left, and you can use every last bit of cream, I do find it a little unhygienic, also because having combination skin, I use a very small amount of cream so a jar will last me a very long time, (I’ve hardly used a ¼ of the cream during the test period) so it would surely be much better if the cream was better sealed to avoid long term contamination, or alternatively came with a small spatula.

The cream comes SPF30+ to help protect the skin against future external damage caused by the sun, which is also a bonus as it saves me using an additional cream with SPF on top, but on the other hand the added SPF is also an absolute requirement when you live under the harsh Australia sun.

Overall, at just $19.55 this is an anti-ageing cream is great value for money, and a great multi-tasking product too, providing the skin with intense moisture whilst protecting it from the sun at the same time. If you’re on a budget, then you’ve got nothing to lose by giving this Q10 Anti-wrinkle Day Cream SPF 30+ a go.
*This product was kindly provided for consideration, and it has been reviewed in accordance with my Disclosure Policy.

Do you use anti-ageing creams? Ever tried any of the products from Nivea? How much are you willing to spend on an anti-ageing cream?


  1. I don't use anti-ageing cream but I was thinking I should, you can never start too early in my opinion

    1. I couldn't agree more, you can never start too early, plus prevention is also always better than a cure!!

  2. I have just bought this cream, the night cream and eye cream as well (Priceline had a buy 3 pay for 2 special on!). I"ve always liked Nivea products theyre affordable and nice on the skin. I agree about the jar though, I dont like sticking my fingers in it all the time Id prefer a bottle that you can squeeze out what you need but other than that I like it :)

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