Does PMS Makes You Splurge on Beauty Products…??

I read an interesting article in the *newspaper yesterday that I just had to share…Research has shown that the menstrual cycle influences how much money women spend and what they spend that money on. In the fertile phase of the cycle – around days 12 to 14 – apparently, us girls are more likely to spend money on things to "beautify" ourselves such as cosmetics, hair products, clothes, shoes and jewellery!  

In those days of the cycle women supposedly tend to wear sexier clothes, show more skin and spend more time and money on their appearance – simply because when women are ovulating and are maximally fertile, there is a premium for us to advertise ourselves on the mating market, and consequently then spent more time and money on beautifying ourselves!

After day 14, women are apparently also less likely to spend money on clothes, cosmetics and grooming, but rather the minds turn to food! – And in that period, we apparently start spending more time thinking about high-calorie foods and buying foods.

The main reason is that after day 14 the body is preparing for pregnancy and thinks an egg has been fertilised, and to maximise the chancing of that egg implanting, the progesterone signals to the woman’s body to hunker down, eat and prepare!

These behaviours is to be caused of hormonal dips and surges that occurs during the menstrual cycle – so if you are going on a diet or trying to watch what you eat, or trying to stop impulse spending, being aware of your monthly cycle is supposed to be able to help you plan a little better..

*Article from Melbourne Herald Sun, Sunday 13^th January 2013

On the other hand, next time you feel like you need to justify having bought another pair of heels or yet another lipstick to your partner…just blame it on hormones!!

What are your thoughts? Are you a ‘mid-month’ beauty and fashion splurger? And do you crave fatty foods and the inner master chef comes out in you the rest of the month?