Product News: Estée Lauder Launches Violet Underground

Yet another major makeup brand has announced the arrival of their newest range of makeup for 2013 – this time Estée Lauder announcing Violet Underground.

“We created a dramatic fashion look with a touch of fantasy. Inspired by glam rock, women can play dress up with color and become a character that encompasses mystery, opulence, sex and confidence. It can transform her world.”
Tom Pecheux, Creative Makeup Director, Estée Lauder

The new limited edition trend collection for 2013, Pure Color Violet Underground is inspired by multiple cultures, styles and textures, and is the ultimate fusion of high style and street chic. The makeup in Pure Color Violet Underground takes glam rock to a new dimension with a fantastical aesthetic revolution of deep, vibrant violet and fuchsia tones.

EYES ARE VEILED IN MYSTERY

The New Pure Color Five Color EyeShadow Palette in Violet Underground is a mysteriously rich mix of deep violet, crimson and fuchsia grounded with a sensual pale pink and a powerful matte black shade at the centre. The formula reaches new heights and textural dimension with an innovative ‘tribrid’ technology that allows for complete versatility with two finish options: apply wet for a vibrant-chrome charged flash of colour or dry for a subtle shine finish. Combined with the exclusive True Vision Technology™, the high-definition colour impact is amplified with a cyber-metallic finish that can create a range of daring looks.

Pure Color Five Color EyeShadow Palette in Violet Underground: RRP $ 90.00

New Pure Color Quick-Thick EyeLiner in Punker Black defines and lines eyes in a dramatic black ink. Blackened pigments glide on effortlessly with the easy-to-use marker-like tip. The precise application has the ability to transform a look from glamorous-chic with a thin line to punk-rock with a bold line in one dramatic stroke.

New Pure Color Quick-Thick EyeLiner in Punker Black: RRP $ 40.00

LIPS ARE DRENCHED IN OPULENCE

New Pure Color Velvet Lipstick in Black Cassis and Violet Crush are plush shades of deep wine and violet in a matte finish. This non-drying, ultra creamy lipstick creates a bold statement in highly pigmented shades that add a pop of colour and drama.

Pure Color Velvet Lipstick in Black Cassis or Violet Crush: RRP $45.00      

Give lips an alternative crystal dimension with the NEW Pure Color Gloss in Chaotic Currant and Rebellious Violet. Deep plum wine and dazzling violet add an intense and vibrant burst of colour with layers of crystal reflections that give an extraordinary impact.

Pure Color Gloss in Chaotic Currant or Rebellious Violet: RRP $42.00

NAILS COMPLETE THE BOLD LOOK

Complement vibrant-chrome eyes and deep plush lips with NEW Pure Color Nail Lacquer in Black Iris. Inspired by punk-rock and high fashion, the deep hue reinvents black with an avant-garde violet twist. The rich combination drenches nails for a look that screams glam rock from head to toe.

Pure Color Nail Lacquer in Black Iris: RRP $38.00

*Sumptuous Extreme Mascara in Extreme Black $52.00

*Denotes permanent product to the Estée Lauder line. All other products in the collection are limited edition.

Availability: The Estée Lauder Pure Color Violet Underground collection will be available for a limited time only at selected Estée Lauder counters nationwide and online at Estée Lauder Online from January 27, 2013.

*All images courtesy of Estée Lauder

How amazing does that Eyeshadow palette look… almost too pretty to use. And I absolutely love Estée Lauder lipsticks and lip glosses, and the new colours, look so amazing. And what about the nail polish in Black Iris, doesn’t look fab! As The Estée Lauder is one of my all-time favourite brands I’ll be having controlling myself!!

What about you? Fallen in love with any of the new Violet Underground products? And what’s your favourite Estée Lauder product?