30 January 2013

Product News: Vera Wang Launches Lovestruck Floral Rush

After the success of Lovestruck, Vera Wang now launches a prequel; Lovestruck Floral Rush! Floral Rush is fuelled by enchantment and the possibility of love at first sight. The rush of adrenaline when curiosity strikes. With a glance from a stranger, there is unlimited potential of where it will lead.

The Lovestruck Floral Rush fragrance is a sparkling floral bouquet that blooms with instant attraction. You will fall head over heels with notes of mouthwatering champagne accord and apricot blossom. The heart beats a little faster with a rich layer of pink passion flower, and a lasting impression is left with cashmere woods and sheer musk, sweeping you off your feet.

Lovestruck Floral Rush, which has been made by perfumer Pascal Gaurin for fragrance house IFF, has top notes of sparkling champagne accord, pink pepper, apricot blossom, while the heart contains pink passion flower, marigold, white freesia, and the dry notes include cashmere woods, sheer musk, white amber.

Lovestruck Floral Rush bottle has been inspired by the couture gown worn by Leighton Meester in the ad campaign, with the iconic cap has been transformed into a purple bouquet and tied with a ribbon designed by Vera.

The translucent purple bottle features a neon green logo, adding a burst of colour.

The ad campaign for Lovestruck Floral Rush is set in downtown New York City, in SoHo, and features Leighton Meester, star of Gossip Girl, in a couture Vera Wang floral gown. She takes her Romeo’s bouquet of flowers and leans into his captivating gaze, hoping for an unforgettable Lovestruck moment.

Eau de parfum spray 50 ml $69.00
Eau de parfum spray 100 ml $89.00

Lovestruck Floral Rush will be available at Myer, David Jones, Priceline and selected pharmacies nationally from 10th February 2013.
I don’t know about you, but I think it sounds and looks absolutely amazing, and I cannot wait until it is available!
Have you ever tried the original Vera Wang Lovestruck? What is your favourite fragrance?



  1. This is a great spring evening fragrance. To me anyways..

    1. I will definitely make sure to check it out when it becomes available here!


Blog Design Created by pipdig