Industry News: Estée Lauder Launches the Pretty Naughty Pure Color Spring 2013 Collection

The last week the weather has been amazing here in Melbourne. It has felt lovely and warm as the sun has been shining, trees are blooming and the birds are chirping – spring is definitely in the air, and I am loving it after a long cold and wet winter. Spring is without a doubt my favourite season. Another sign that a new season is coming, is the launch of new makeup collections, and Estée Lauder has just announced the launch of theirs, the Pretty Naughty Pure Color Spring 2013 Collection.

The Pretty Naughty Pure Color Spring 2013 Collection is designed by Tom Pecheux, Estée Lauder Creative Makeup Director.

"I wanted to create a collection for the woman who is sexy yet romantic. Pretty Naughty is very pastel, but also a little naughty in a gentle, discreet way."

- Tom Pecheux

Pretty Naughty Pure Color Collection is a limited edition trend collection for spring 2013 – it is optimistic yet not overly sweet, the world of watercolor pastels is taken to new heights by infusing an urban synthetic vibe for a youthful and modern twist.

It has been Inspired by exquisitely delicate pastoral hues from the enchanting English gardens, mischievously dusky pigments add a flash of dramatic irony. With a youthful rebellious attitude, Estée Lauder Pure Color Pretty Naughty overcomes the paradox of being romantically sophisticated and playfully sexy.

Eyes are washed in a flight of fanciful soft tones and lined in discreet flashes of dark pigments to create dramatic emphasis and contrast, while cheeks are flushed with a tint of color for a naturally innocent and glowing finish. Lips are softly touched by vividly sheer shades in satin textures and nails complete the look with a sultry new interpretation of lilac. Together, a wash of gentle tones infused with strokes of brilliant hues run against a radiant satin complexion creating a beautifully feminine, sensually innocent and playful look that any woman can fall in love with.

Pure Color Five Color EyeShadow Palette

The Pure Color Five Color EyeShadow Palette in Pretty Naughty is a playful palette of pastel watercolors rooted with a mischievous shimmering charcoal in the center. The light pink shade highlights innocent eyes, while the neutral taupe and soft violet create sensual depth. Aqua blue creates a veil of washed-out color on the eyelid, and charcoal frames the eyes for a brilliantly seductive final touch. RRP: $90.00

 

Pure Color Intense Kajal EyeLiner Duo 

Luxuriously creamy and richly pigmented, the Pure Color Intense Kajal EyeLiner Duo in Black/Blue reveals the beauty of the eyes in one stroke. The creamy formula glides onto the eye creating a seductive flicker of light blue for a soft highlight, or basic black for bold definition.       

Pure Color Illuminating Powder Gelée

Pure Color Illuminating Powder Gelée in Tease provides a sophisticated glow with a delicate luminescent finish to enhance cheeks. Featuring a diamond-cut pattern, the brilliance of the shade shines through revealing a silky smooth gelée that can be used to highlight, blush or softly contour cheeks. A "tribrid" system of liquid, powder and gel, this first-of-a-kind, “multi-powder” formula creates a soft and subtle shimmer on the skin. The unique suspension of pigments and pearls float on top of the skin, resulting in a prismatic multi-reflective finish for skin that appears perfectly smooth, seductive and glistening. RRP: $75.00

 

Pure Color Sheer Matte Lipstick

Envelop lips in rich satin with new Pure Color Sheer Matte Lipsticks in four brilliantly refined naughty shades. Creamy, lightweight matte formula exudes a sheer and satin finish, leaving lips feeling soft and supple.  The ultra-slim modern silhouette hugs lips upon application, leaving lips infused with fruit extracts that add moisture and hydrate. Light-perfecting pearls radiate a flawless, satin-rich color that is sheer and stable. Highly pigmented shades range from a light pink to a bright coral adding a bright and vivid pop of color. Available in four colours; Naked, Rock Candy, Rebel and Demure. RRP: $45.00

 

Pure Color Nail Lacquer

Complement demure eyes and satin lips with mischievous irony for the nails. Pure Color Nail Lacquer in Insatiable is an offbeat pastel that drenches nails in a subtle lilac deepened for a hint of rebellion. RRP: $38.00

The new Pure Pure Color Pretty Naughty Collection will be available at all Estée Lauder counters and Estée Lauder online from 15 September 2013.
 

What do you think of this new spring collection from Estée Lauder? Will you be getting any of the products? Keen on pastels?