What They Say:
Innovative, ergonomical design fits the curve of your eye, coating every lash from root to tip for 40% more mascara to lash. Knock out volume makes your lashes look darker, denser and more dramatic for a clump-proof, non-flaking and non-smudging look. It’s changing the face of makeup, one lash at a time.
RRP: $19.99 (9g) – Available from Avon
What I Say:
This mascara is completely different to any mascara I’ve ever tried before. In fact, if you didn’t know, before opening it, you wouldn’t even know that it is a mascara.
The mascara has an ergonomic and adjustable mascara applicator designed to fit the curve of the eye, coating every lash from root to tip. The special Comb-Thru bristles capture even the smallest lashes, and consequently promising 40% more mascara to the lashes.
The mascara has been 6 years in the making, and the special ‘head’ can be bend in 12 different angles to reach and coat all lashes perfectly.
It does take a little while to master how to use the mascara – and actually, even opening it for the first time took a bit of pondering as I was wondering how to open it without breaking it. But once I mastered how to open and use the mascara, it really wasn’t that tricky at all. And I did quickly start loving the wide brush that quickly and easily coats every single last without clumping, and I also love how it makes it easy to coat the lashes so close to the lash line. It gives the lashes some nice definition and certainly also volume, but I am not sure that it provides ‘40% more mascara’ on my lashes as promised, and I would have loved some more length and also curl.
The mascara is not waterproof, but it is claimed to be sweat-proof, non-flaking and non-smudging, and I do find that it stays put nicely throughout the day, although it does smear a little when my eyes run (I have very sensitive eyes that easily water) and I rub my eyes!
Overall it is a very different mascara and I really like how the brush coats my lashes and the volume it gives them, although I wouldn’t quite call it ‘dramatic’ as claimed. But It is perfect for an everyday mascara. I think it is one of those mascaras that you will either love or hate, you just have to try it for yourself, and you just never know, it may just be your new favourite. I certainly appreciate having tried it, and applaud Avon for coming up with a new concept to an old makeup staple.
*Product was kindly provided for consideration, and has reviewed in accordance with my Disclosure Policy.
What do you think of this mascara from Avon? Keen on trying? Or maybe you have already tried it?
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