30 June 2014


Today I’d like to share with you a new haircare range from amika, which is designed in New York (my dream holiday destination, hopefully one day!!); Here are my thoughts on the *amika Leave In Conditioner Cream, Oil Treatment and Perk Up Dry Shampoo;  

What They Say:

Love your hair - amika empowers you to start loving your hair and stop fighting it. amika lives up to it's name and truly is a girl's best friend. Healthy, easy, stylish. Born to perform. Live to Impress.

amika Leave In Conditioner Cream moisturises hair and eliminates frizz while providing a soft hold resulting in the texture needed for styling. For sustained repair, shine, protection and control.

amika Obliphica Oil Treatment nourishes and strengthens hair while eliminating frizz. The treatment deeply conditions and restores shine while providing protection against environmental and sun damage. The molecules in the formula penetrate the hair’s surface to get to the cortex. This process enables the oil treatment to seal split ends while improving shine, elasticity and nourishment. It is also perfect for providing protection before and after blow drying and is used to help reduce blow drying time. The oil treatment can also be added to enhance other conditioning or styling products. Your Styling Multi-Vitamin.

amika Perk Up Dry Shampoo cleanses by absorbing excess oil and dirt that weighs hair down. The light weight formula creates texture, adds volume and deodorises to refresh hair between shampoos with no chalky residue. Unlike other dry shampoos that use talc, the amika Perk Me Up Dry Shampoo uses only natural rice starch to absorb oil. The
Obliphica extract conditions hair leaving it soft and manageable. For Everyday, Lightweight Conditioning


Leave-In Conditioner: $32.95 (250ml) – Available from I-Glamour here

Obliphica Oil Treatment: $44.95 (100ml) – Available from I-Glamour here
Perk Up Dry Shampoo: $29.95(232ml) – Available from I-Glamour here

What I Say:

The name amika is derived from Latin and means ‘girlfriend’ or ‘friend’, and that’s what the amika haircare products intend to do to your hair, become the best friend. 

The products are made using the latest technology and designed to encourage creativity and promote healthy hair. The products are based on sea buckthorn berry which has repairing and replenishing properties leaving your hair glowing with health. 

amika Obliphica Leave in Cream

My hair is quite long and fairly thick, and due to the length, the ends are naturally a little drier than the rest of the hair. So when I wash my hair, usually every second day, I always without fail, use a leave in conditioner to give it a little extra moisture. But finding one that is not too heavy and doesn’t leave your hair feeling greasy if you add just a smidge too much, can often be tricky. But not with this Leave in Cream from amika. It is very lightweight, and just a pump or two worked through my mid-lengths and ends, leaves my hair feeling so soft and noticeably more hydrated, clearly sealing the cuticles to prevent any moisture loss. For an extra boost of moisture, you can also add a few drops of the Oil Treatment into the leave-in conditioner before spreading through the hair.

The Leave in cream among others contains cetyl alcohol, which is derived from coconut oil and provides moisturisation and gloss to hair while it softens and smooths damaged cuticles. It also contains dimethicone, which unfortunately is a silicone often used in conditioners and treatments. Over time it can build up in the hair, but I have as yet not noticed this happening. It claims to form a barrier on the hair that smooths down the cuticle, providing anti frizz benefits, as well as protecting the hair against thermal treatments and prevents moisture loss.

amika Obliphica Oil Treatment


I usually leave my hair to dry naturally, and it is, and on the days when I don’t wash my hair, I like to use a few drops of hair oil. This only gives my hair an extra moisture boost, it also helps smooth down any frizz, make my hair look so much shiner and healthier. And this Oil Treatment from amika doesn’t fail to impress either. It leaves my hair so glossy, and also helps make it more manageable, - and on the days where I use a hairdryer or a straightener, it also helps protect my hair from heat damage.

The oil among others contain Obliphica (Sea Buckthorn Berry), which is rich in antioxidants, essential amino acids, vitamin E, rare Omega 7 and 190 other bioactive nutrients which are instantly absorbed by hair to repair and replenish. It also contains wheat germ oil to replenish lost moisture and provide a natural UV filter, and adding shine, strength and softness. And finally also jojoba seed oil, which penetrates the hair follicle and strengthens from the inside out. It also helps to repair the hydrolipidic film by filling in cracks that are on the surface of the hair cuticle.

The Oil is quite heavy, so you only need to use the tiniest amount to avoid your hair becoming greasy, but that will only mean the bottle will last you so much longer! My one negative on the oil is the lack of a pump – it comes with a dropper (I had to punch the hole myself), and yes, admittedly, you can make the hole as big or as small as you like, so you can shake out just the amount oil you need at a time, but I would just find it so much easier with a pump, to avoid the product flying off everywhere!


amika Perk Up Dry Shampoo


On the days I don’t wash my hair, I cannot live without a dry shampoo, as it simply takes away any grease, especially around the hairline, and makes my hair look and smell freshly washed – and not to mention, the dry shampoo also acts as a kind of volume powder, giving my hair some much needed bounce. It is also perfect to have at hand on those days where you’ve hit the snooze button once too many times and are in a bit of a hurry, or simply cannot be bothered to wash your hair. A few sprays is simply all that is needed.

The Dry shampoo is made using Oryza Sativa (Rice Starch), which is a very light absorbent powder that absorbs dirt, oils and adds volume and texture to hair. And unlike some other dry shampoos, I like that it doesn’t leave my hair with a white coat of powder, that makes it look dull.

Similar to all the amika products are the bright and fun packaging, with bright colours such as pink, orange and yellow – they simply look fantastic in the bathroom, and it is such a refreshing change from the boring one-colour products otherwise dominating my bathroom.

All the products are fragranced with amika’s signature scent includes vanilla, citrus and sweet clover, which gives them the most stunning fresh and zesty scent, that I really like.

But great packaging and a beautiful scent is of course not enough – but lucky that these amika product really do perform, and I love how my hair feels and looks after I’ve used these products – so the name amika, a girl’s best friend, really is a very suitable name, as both I and my hair, have very quickly become dependent to these products, as you can always trust them to be there for you!

*This product was kindly provided for consideration, and it has been reviewed in accordance with my Disclosure Policy. 

Ever heard of amika? Keen on trying? Which haircare products are you dependent on? What’s your dream holiday destination?



  1. I've not heard of this brand before but it sounds lovely, i'd be very keen to try this - plus it looks beautiful!

    Josie xoxo Fashion Mumblr

    1. The products are really lovely so definitely worth trying!

  2. Well they are definitely bright and colourful and would stand out in your bathroom x
    Beautyqueenuk xx

  3. I love how colourful and pretty the packaging is!

    1. It is gorgeous isn't it - I'm such a big sucker for pretty packaging, but lucky the products are amazing too!


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