I've loved Covergirl for longer than I can remember, and actually did a huge semester project about their advertising and branding strategy decades ago, way back in 1997 when I was doing an exchange semester at a Uni in London. This was the year the brand launched the now famous and still widely used Easy Breezy Beautiful slogan. And fast track many years, and the brand remains one of my favourite drugstore brands.
Lately I've been trying a few newly launched products, including the Plumpify blastPRO Mascara. This mascara comes with some pretty hefty claims of giving the lashes 50x more volume, and I have to admit that I am not quite sure about that, as that would be pretty extreme if you ask me. But that said, it does quickly and easily lengthen and define the lashes, giving the a nice lift and curl at the same time, all without clumping the lashes together. Although this is not the waterproof formula, it stays put all day long without smudging, yet is easy to remove with makeup remover. I particularly love the brush which is a little larger than usual (and a funky red shade), made from a soft rubbery material. It also has a different twisted design, as well as a round ball tip that makes it easier to reach those tiny lashes at the corner of the eyes.
Next is the Eye Shadow Quad is an eyeshadow quad, which I've tried in the shade Notice Me Nudes, which as the name suggests contains nude shades including very pale nude/baby pink, a glittery mauve, a shimmery mauve as well as a shimmery dark brown, and they have just the right amount of shimmer and glitter without being over the top. These eye shadows have a nice buttery soft formula, and considering their drugstore-low price, they are surprisingly pigmented, and you can easily build up the intensity. With a bit of primer first, do stay put all day. The Nude palette is perfect for everyday use, and the shades are perfect together, and can be used both individually or in any combination. Personally I particularly love the two lightest shades for a simple and natural 'barely there' everyday look, and I also like that the lightest shade also works perfectly as a highlighter just under the brow. The quad is available in five different colour combinations, which would definitely be worth checking out.
The TruNaked Eyeliner Duo is a dual-ended eyeliner that is super versatile. The eyeliner has two complementary colours that allows you to create various looks very easily, from a naked barely there look to an intense smoky eye. The eyeliner has a super soft and creamy formula that is easy to apply without dragging at the sensitive eye area, and it is equally easy to blend with your finger so you can create a smoked line along the lash line. The eyeliner is also very pigmented, so one swipe gives your line full colour payoff, and as it is a waterproof formula, it stays put all day. It comes in two colour combinations, Cashmere/Espresso which contains a shimmery nude as well as a very dark brown, and Mocha/Ebony, which is a dark chocolate shade and a black. I particularly love the Cashmere/Espresso combination as I don't find the dark brown shade quite as harsh as a black one, plus the Cashmere shade is like nothing else I have in my collection, so I've really been enjoying using that one, in particularly at the inner corners of my eyes to brighten them up a little.
Finally, the Covergirl Colourlicious Jumbo Gloss Balm is a lip stick that comes packaged in a jumbo twist up pen, which makes it super easy to apply to the lips. The lipstick has been formulated with shea and mango butter to hydrate the lips, and it has a lovely soft creamy formula. And although it claims to give a sheer colour payoff, I actually find that a how much colour it gives, and it can easily be built up too to a medium coverage, which in spite of the 'gloss balm' claim, I find actually have more of a satin finish. The Gloss Balm lasts about 4 or so hours on the lips, less if you eat or drink, but I find that quite reasonable. Overall I find that it feels very lovely on the lips, and as I generally am hooked on crayon style lipsticks, I can definitely see myself getting a few more shades from the range.
Covergirl Plumpify blastPRO Mascara - RRP: $21.95 / 13.1ml
Covergirl Eye Shadow Quad - RRP: $14.95
Covergirl TruNaked Eyeliner Duo - RRP: $13.95
Covergirl Colourlicious Jumbo Gloss Balm - RRP: $12.95
Available from Target, Kmart, Big W, Priceline, Woolworths, Coles and selected pharmacies
* Products have been kindly provided for consideration, and have reviewed in accordance with my Disclosure Policy.
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