6 March 2015


Today I’d like to introduce you to UK’s number one nail brand - *Nails inc London including the Gel Effect Nail Polish, the Leather Effect Nail Polish, the Denim Effect Nail Polish, and the Kensington Caviar Gel Effect Plumping Top Coat; 

What They Say:

Gel Effect Nail Polish: This gel-effect polish provides a high-shine, glossy finish without the need for a UV lamp or soak-off. It contains the same plumping technology as a salon gel manicure to provide a flawless, high gloss manicure.

RRP: $26.95 – Available from David Jones

Leather Effect Nail Polish: Inspired by this season's hottest trend, Nails Inc.'s Leather Effects lacquer applies glossy but dries down into a chic leather-look texture without the need for a top coat. RRP: $22 - Available from David Jones

Denim Effect Nail Polish: A chic textured indigo shade that applies glossy and dries down to a classic denim effect finish. This polish dries very quickly giving you fashion forward nails in an instant. RRP: $22 - Available from David Jones

Kensington Caviar Gel Effect Plumping Top Coat: Quickly achieve perfectly smooth, plump nails with Nail's Inc.'s Plumping Top Coat. This must-have top coat will help extend the wear of your manicure while creating the look of gel nails without a UV lamp. RRP: $22 - Available from David Jones

What I Say:

Before I start talking about these products, let me introduce you to nails Inc. London. The company was founded in 1999 by Thea Green, who was just 24 years old and working as a Fashion Editor in London. Thea spotted a gap in the market for professional high quality manicures and a more fashion forward range of products for women with little time to spare and she set about launching nails inc. With lots of hard work and plenty of creativity, nails inc was born. She began developing the nails inc product range and opening the first nails inc salon on South Molton Street near London’s Bond Street. The store opened to queues down the street, eager to try the now famous 15 minute manicure and the professional, fashion inspired product range.

nails inc is now stocked in some of the world’s most sought after stores including Selfridges, Liberty of London, Sephora and Kitson (USA).

All polishes are free of Formaldehyde, DBP and Toluene, and named after iconic UK destinations and streets in London in order to really celebrate nails inc’s British and London heritage. The range includes everything from super glossy crème shades, liquid metals, sprinkles, shimmery metallic and glitter shades, magnetic polishes with wave, fishnet and star designs, Mirror Metallics in duo-chrome & multi-facetted metallic finishes, and 3D Glitter & Nail Jewellery finishes, Crackle topcoats, Holographic and Overglaze top coats – so nails inc really does have something for everyone, every outfit and every occasion.

The Gel Effect Nail Polish in Bond St is a rich dark purple shade, and it gives a nice streak-free high shine, glossy finish. The deep colour is gorgeous.

The Leather Effect Nail Polish in Dalston is a pale turquoise shade, a little ‘Tiffany’ style, which is absolutely stunning, and the perfect for spring and summer.

It applies glossy, but once dry, it is a matte leather-look texture, almost as if there is very fine sand put into the polish. It comes in a bottle with a leather-effect cap.

The Bermondsey Denim Effect is a indigo shaded polish that applies glossy and dries down to a matte textured denim effect finish. It is a perfect casual shade and effect, although it looks just a stunning for a special night out. 

The Kensington Caviar Gel Effect Plumping Top coat is a top cot that not only extends the wear of your manicure preventing it from fading, chipping and breaking, but it also give it an wet look with the most incredible shine, almost as if you’ve got gel nails.


Overall I love these nail polishes. The quality is fantastic, and they are so easy to apply. And the wear is pretty good too, lasting 5+ days when using a top coat. Unfortunately, if you use a top coat on the Leather Effect and the Denim Effect, it means that you do lose the effect, which I think is such a shame. But it also means that the wear of these is slightly shorter too with about 3+ days, which however can be extended slightly if you use an undercoat prior to applying them.

In terms of cost, these polishes are amongst the more expensive ones on the market, but there are so many unique colours and textures in the range, and with the high quality, I find that they are completely worth it – and I’ve already got my eyes on some more shades..

*Product was kindly provided for consideration, and has reviewed in accordance with my Disclosure Policy.

Have you ever tried any of the polishes from nails inc.? Like special effects polishes?

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