18 January 2014

Industry News: Invisible Zinc Spot Check Month - Win a Skin Check!

Today I thought I’d share with you an amazing campaign just started by Invisible Zinc. Aussie media personalities, Fifi Box, Emma Freedman, Hayden Quinn and Bondi Rescue lifeguards Greg Bishop, Tom Bunting and Brad Malyon, have teamed up for Invisible Zinc Spot Check Month – encouraging Australians to check their skin for bad spots this January.

The six Aussie celebs got together to film an online video to spread the word about bad spots this summer – which for every share on Facebook, $1 has been pledged to fund the Genome Project – to highlight the importance of skin checks and further aid the detection and prevention of skin cancer. The Genome Project is an ambitious national research program into the diagnosis and treatment of some types of skin cancer.
 
 
http://www.youtube.com/watch?v=-OvCloaChxU

Go to the Invisible facebook page, watch the video and enter to win your free skin check. And don't forget to share the video with your friends, to support the Genome Project, and because your friends need a skin check too!

With skin cancer Australia’s most common cancer and the country having one of the highest rates of skin cancer in the world, skin health has never been so important than at the height of the Aussie summer.
Most of us have probably underestimated the strength of the sun in Australia sometimes, so have most of us have more than likely overexposed ourselves at one time or another, which is why it is so important all Aussies have their skin checked regularly. Good spots can turn to bad spots without you noticing and as they say, prevention is better than a cure.”
As a part of the campaign, Invisible Zinc and MoleMap are giving away $150,000 worth of free skin checks by dermatologists, as well as money is also being raised for skin cancer research. The key is to help ensure long-term skin health is via early skin cancer detection and prevention, which is why Invisible Zinc and MoleMap are providing 400 of the normally $375 full body skin cancer checks for free to Australians across the country this month. MoleMap is a leading skin cancer detection service with clinics throughout Australia, New Zealand and the USA.
You can also enter here to win the skin check here
 
And finally some tips for the best protection under the sun:
  • Slip on some sun-protective clothing that covers as much skin as possible
  • Slop on broad spectrum, water resistant SPF30+ sunscreen. Put it on 20 minutes before you go outdoors and every two hours afterwards. Sunscreen should never be used to extend the time you spend in the sun
  • Slap on a hat – broad brim or legionnaire style to protect your face, head, neck and ears
  • Seek shade
  • Slide on some sunglasses – make sure they meet Australian Standards

 For more information on sun safety, visit www.cancer.org.au 
 
And don't forget to check out the products that will keep my skin protected during summer....you can see them here
 
Have you ever had a skin check? Or maybe planning to?
 
 
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2 comments

  1. Way to raise skin cancer awareness! Really, it's something a lot of younger people don't think about until they hit 30, when dermatologist visits start giving you anxiety :) I'm going to check out MoleMap right now.

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    1. Yeah, its an amazing campaign, well done Invisible Zinc!! And I agree, young people probably don't give this much thought - I definitely didn't when I was younger, and then one day you wake up and regret not taking things more seriously. But getting your skin checked regularly, at least you can stop any skin cancers before it becomes critical!

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