10 August 2017


One of those drugstore brands that has really hit the mark lately with their products, is Rimmel London - and now they've certainly done it again with their newest releases, which include the Volume Shake Mascara, Brow Shake Filling Powder and Brow This Way Fibre Pencil..

Let's start with the Rimmel London Volume Shake Mascara, which has what claims is the first-to-market patented shaker system that refreshes the volumising formula whenever it’s needed, which essentially also means that the mascara is never dry, as the formula is made up from a combination of water and waxes, which goes from dry to creamy whenever it is given a shaken 3-5 times. The mascara is thereby refreshed, for maximum result from the first to the last use. The mascara also promises clump-free volume, and smudge free defined lashes 

I haven't personally noticed the mascara go dry yet, but that's perhaps because I unconsciously has been given it a quick shake before each use. I do like the large wand of this mascara, which is easy to use on both top and lower lashes, easily coating even the smaller lashes in the corners. It does take a few moments to dry, so you have to be a little patient.

As for volume and definition, it does certainly add both definition and length without any clumping, making my lashes look very natural, it also adds a touch of volume, but nothing too dramatic, so it is a great mascara for every day casual and natural look.

Because of the shaker system, the mascara is a little bulky, but I never apply makeup on the go, so as I never carry mascara around, I personally I don't really mind.

Then there's the Rimmel Brow Shake Filling Powder, which also needs to be given a shake to disperse the powder to fill, line define and line the brows. The powder is soft and quite pigmented so one stroke is more than sufficient for my brows, though you can build up the intensity. And as promised, it is fade, smudge, transfer and waterproof, so it really does stay put until you remove it at night with makeup remover. It has a small and very narrow little sponge applicator which makes it easy to apply precisely, drawing along your brows and filling them in, though I do find that it has a little fall-out when you apply it, so be sure to tap off any excess powder before using it, or you'll end up with a less than natural look and a bit of a mess. But that said, once I mastered using it, I've really come to enjoy this one and can see myself repurchasing. It come in four shades, and I used the Dark Brown, which is perfect for my medium brown brows.

Finally, there's the Rimmel Brow This Way Fibre Pencil. This brow pencil has nylon fibres to give definition, and claims to be the first of its kind brow-plumping pencil, that is to be highly pigmented to softly fill in brows for an intense yet natural colour. It deposits tiny integrated fibres to add realistic volume to sparse areas. The fibres hold fast to brows for long-lasting wear. I am not sure if it was because I'd just tried the Filling Powder, but I have to say that I did not find the pencil pigmented at all and I was struggling getting any colour at all, but after warming it a little on my hands, it did help a little, though I still wouldn't call it highly pigmented. However, that said, for an everyday casual look, I do like how it helps define by brows and make them look more groomed, and yes, all while looking very natural and far from drawn on unlike many other brow pencils - but I am not sure I actually find that it is giving my brows more volume, just more fullness. If you're after an intense bold look, this Fibre Pencil is not for you, but if you just want to subtly define your brows whilst keeping a natural 'no-makeup' look, then its certainly worth a try.

So there you go, the newest product releases from Rimmel, and yet again, some great ones. If I have to take a pick, the standout for me, once I got used to it, would have to be the Filling Powder.

Rimmel London Volume Shake Mascara, RRP $18.95 / 9ml
Rimmel London Brow Shake Filling Powder - RRP: $14.95 /0.7g
Rimmel London Brow This Way Fibre Pencil - RRP: $10.95/ 1.08g

Available from Priceline, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths

* Products have been kindly provided for consideration, and have reviewed in accordance with my Disclosure Policy.

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