29 July 2014

INDUSTRY NEWS: RIMMEL LONDON LAUNCHES THE RITA ORA COLLECTION


Who doesn’t love Rimmel London cosmetics? Always on trend with great quality products at fantastic prices. And now Rimmel has teamed up with Rita Ora to bring you the new Colour Rush Lip and Nail Collection by Rita Ora.


 




The collection includes Lasting Finish Colour Rush Intense Colour Balm, which is a long-lasting jumbo crayon style lip colour balm that twists up for a fast and precise application. The hi-voltage shades are rich and intense, and provides an all-day super charged sand out lip look. And you can get Rita’s provocative ‘Hot Right Now’ signature red lip with The Redder The Better #500. But there are 6 show stopping and sexy colours in the range, including a candy pink shade ‘Give Me a Cudddle’, a dusty rose pink ‘Keep Mauving’, a fuchsia ‘Rumour Has It’, a crimson ‘The Redder The Better’, a coral shade ‘On Fire’ and a neutral toned ‘Drive Me Nude’





For the nails Rita Ora has created six new shades of the iconic one-coat quick-dry nail polish for Rimmel. These Colour Rush 60 Seconds Nail Polishes features Rita Ora’s portrait picture on the cap along with her signature on a British stamp. The six nail polish shades include a white ‘White Hot Love’, an ice pink ‘Lose Your Lingerie’, an ice green ‘Breakfast in Bed’, a fuchsia ‘Don’t Be Shy’, a teal ‘Do Not Disturb’ and a purple “Midnight Rendezvous’, with Rita’s own hero shade being the White Hot Love, the white nail polish with a pearl effect. 


 



The new Rimmel London Lasting Finish Colour Rush Intense Colour Balm will have an RRP of $12.95 each, while the Colour Rush 60 Seconds Nail Polish with have an RRP of $7.95 each.

The collection will be available from August 2014 from Priceline, Kmart, BigW, selected Coles and Woolworths and selected pharmacies. 
 

 


 
What do you think of this new collection from Rimmel? Keen on getting your hands on some of the products when they launch next week? Personally I love look of those Colour Balms...

 
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